HONOR Announces Global Launch of all-new HONOR Magic4 Pro Series at MWC 2022.
SHENZHEN, China, Feb. 28, 2022 – At Mobile World Congress 2022, global technology brand HONOR launched a brand-new line-up of premium items. The HONOR Magic4 Series, which includes the HONOR Magic4 and the HONOR Magic4 Pro, is the most recent addition to HONOR’s flagship smartphone series. The cutting-edge technology in the innovative new smartphones will provide fresh breakthroughs in smartphone design, display, photography, videography, performance, and privacy. HONOR also unveiled the HONOR Watch GS 3 and HONOR Earbuds 3 Pro, expanding its smart life product lineup.
“At HONOR, we always ask ourselves, what can we do to solve user pain points and create the very best product experience for them? Our premium HONOR Magic Series is a real showcase of our innovative technology and is testament to our can-do attitude to constantly challenge industry benchmarks,”said George Zhao, CEO of HONOR Device Co, Ltd
“Redefining excellence across design, display, camera, performance and security, the all-new HONOR Magic4 Series will be a pain point killer and deliver a magical experience to users around the world.
HONOR Magic4 Series
The all-new HONOR Magic4 Series takes HONOR’s flagship Magic line-up to a whole new level, with an iconic symmetrical design, visual experience upgraded display, unprecedented photography and videography capabilities, superior performance, and extensive privacy features.
Powered by the All-New Snapdragon 8 Gen 1
The HONOR Magic4 Series, which is powered by Qualcomm’s Snapdragon 8 Gen 1 5G Mobile Platform, provides customers with unrivaled power and performance. The HONOR Magic4 Series delivers ultra-fast processing rates while maintaining great levels of efficiency, thanks to Qualcomm’s 7th Gen AI Engine and Cortex-X2 CPU Architecture. The HONOR Magic4 Series improves CPU performance by 20%, GPU performance by 30%, and AI capabilities by a stunning 300% when compared to the previous generation. The HONOR Magic4 Series comes with 8GB of RAM and 256GB of storage, offering a smooth and stable experience for consumers.
The HONOR Magic4 Series is underpinned by powerful HONOR Turbo Engines that optimize the capability of its chipset, delivering real flagship performance. The HONOR OS Turbo X combines hardware and software to increase fluency, anti-aging, and battery consumption. Through GPU Turbo X, HONOR brings the industry’s first AI Super Rendering technology to mobile gaming, delivering an exceptionally high framerate and network connectivity while generating less heat and lowering latency, more than meeting players’ demand for high gaming quality and buttery smooth graphics.
The HONOR Magic4 Pro features HONOR’s iconic “Eye of Muse” symmetrical design with a 6.81-inch LTPO Quad-Curved Display and ultra-thin bezels for a truly immersive viewing experience and an incredibly comfortable grip.
The HONOR Magic4 Pro screen can display up to 1.07 billion colors and supports 100% DCI-P3, giving rise to sharper, more true-to-life colors as seen in the cinema and a livelier gaming experience. With the HDR 10+ video source, each frame viewed on the HONOR Magic4 Pro is more vivid, thanks to its higher dynamic range and better color display. Powered by a new generation LTPO display and HONOR MotionSync technology, the HONOR Magic4 Series delivers a smart refresh rate from 1Hz to 120Hz, which adjusts to different content styles, ensuring increased power efficiency and a seamless entertainment experience.
Based on MEMC technology, the HONOR Magic4 Pro also achieves automatic and real-time conversion from SDR to HDR, as well as an increased framerate with motion compensation, providing a more immersive and authentic viewing experience for all types of content, such as high-definition videos, high-tech graphics, movies, games, and more.
The HONOR Magic4 Series delivers a Pulse Width Modulation (PWM) of 1920Hz, the highest PWM ever achieved in an LTPO screen, eliminating eye strain and delivering a comfortable viewing experience, especially in low light conditions, making it ideal for individuals who spend long hours in front of the screen. The HONOR Magic4 Pro is also IP68 certified, which means it can withstand dust, rain, and water for up to 30 minutes and can be submerged in water up to 1.5 meters deep.
Triple Camera with Ultra-Fusion Computational Photography
The HONOR Magic4 Pro sets industry standards with a powerful Triple Camera combination that includes a 50MP Wide Camera with a 1/1.56-inch color sensor, a 50MP 122o Ultra-Wide Camera, and a 64MP Periscope Telephoto Camera, all powered by best-in-class Ultra-Fusion Computational Photography.
Multi-Camera Computational Photography allows for fusion throughout the whole focal length range, resulting in superior imaging. With Computational Photography, the 50MP Wide Camera and the 50MP Ultra-Wide Camera give a 65 percent boost in image sharpness and clarity. The 64MP Periscope Telephoto Camera achieves a 3.5x Optical Zoom and a 100x Digital Zoom by combining fusion computational photography with the wide camera, increasing image sharpness and clarity by 160 percent.
HONOR also takes a leap with advanced photography while video recording. Based on HONOR’s Dual Chain Computational Photography and Videography Algorithm, the HONOR Magic4 Pro can capture truly high-quality images while shooting videos, which is not limited by the video recording quality, as is common in other smartphones.
The HONOR Magic4 Series includes the HONOR Magic-Log Movie Master and AI Film Effects, which provide cinematic-level video. The HONOR Magic4 Series now offers the industry’s first 10-bit Log 4K video recording at 60fps (frames per second), eclipsing another industry standard.
The Log format, which is commonly used to shoot professional-grade movies, allows users to improve the look of their videos by adding cinematic color tones in HDR clarity. The HONOR Magic4 Series with its Magic-Log format, which is equipped with Cinematic 3D LUT (Look Up Table) capabilities, allows users to edit their films in superior color hues appropriate for the movies, allowing budding producers to apply Hollywood style colors and moods to their work.
Powerful 100W Wireless Charging
The HONOR Magic4 Pro is powered by an ultra-large 4600mAh battery featuring HONOR’s most powerful SuperCharge combination to deliver an ultra-long battery life and all-day connectivity. With 100W Wired HONOR SuperCharge, the HONOR Magic4 Pro juices up to a 100% charge in just 30 minutes. The HONOR Magic4 Pro is also the first to support 100W Wireless HONOR SuperCharge technology, which powers up the device to a 50% charge in just 15 minutes.
Magic UI 6.0
The HONOR Magic4 Series comes with the latest HONOR Magic UI 6.0, which is based on Android 12 and offers a variety of upgraded, personalized features to give customers across the world a smart life experience.
Magic UI 6.0 allows the HONOR Magic4 Series to act as a personal assistant by intelligently understanding a user’s smartphone behaviors and providing customized app suggestions and updates, resulting in a genuinely magical and personalized experience.
Enhanced Privacy and Security; Debuting Privacy Calling
The HONOR Magic4 Pro debuts an all-new Privacy Calling feature supported by AI and powered by Directional Sound Technology, preventing sound leakage for more private phone calls.
The first-ever frequency division technology used in Directional Sound allows for simultaneous sound transmission from the sound-emitting module on the screen and the receiver. The screen and the receiver work together to change the volume of incoming audio to fit different surroundings, ensuring that people standing next to you can’t hear the caller’s voice even if you’re in a quiet location like an elevator.
The HONOR Magic4 Series’ dual-security system (HTEE+QTEE) was co-developed with Qualcomm and is based on the Qualcomm Snapdragon 8 Gen 1 Mobile Platform. It provides higher security needs for critical services all over the world. The HONOR Magic4 Series also includes an independent security chip that ensures the highest level of protection for passwords and biometrics such as face IDs and fingerprints. The HONOR Magic4 Pro’s 3D Depth Camera also uses 3D facial recognition biometrics to give enhanced security and protection.
The HONOR Magic4 Pro is also equipped with Qualcomm’s 3D Sonic Sensor Gen 2, which offers the world’s highest-performing, thinnest, and most reliable fingerprint security solution. With a 77% larger fingerprint reader area, 1.7x more biometric data capture, and a 40% faster speed compared to the previous generation, the HONOR Magic4 Pro enables single-touch authentication using sound waves instead of light to recognize and safeguard users.
Color, Pricing and Availability
In addition to Black and White colors, the HONOR Magic4 series is available in an all-new stunning Cyan and elegant Gold color. These premium colors epitomize HONOR’s rich experience in craftsmanship and deep history in developing aesthetically pleasing products with a premium design. More colors will be launched in due course.
The HONOR Magic4 Series will be available starting from Q2, 2022.
The HONOR Magic4 will start at €899 (8 GB+256 GB), while the HONOR Magic4 Pro will start at €1099 (8 GB+256 GB).
HONOR Watch GS 3 and HONOR Earbuds 3 Pro
HONOR also introduced the HONOR Watch GS 3 which is inspired by traditional mechanical watches. Exuding an elegant and stylish design with the use of quality materials like 316L stainless steel, the watch is designed to be worn comfortably all day long, weighing just 44g and measuring 10.5mm.
The HONOR Watch GS 3 comes with a new eight-channel PPG (Photoplethysmography) sensor module that detects precise optical signals. Together with the AI Heart Rate Monitoring Engine which combines multiple algorithms to cancel out noise during exercise, the HONOR Watch GS 3 significantly improves the accuracy of the heart rate monitoring function, enabling users to better monitor their health.
Supporting over 100 workout modes, the HONOR Watch GS 3 also provides precise route tracking capabilities and benefits from built-in L1/L5 Dual Frequency GNSS (Global Navigation Satellite System) when running, cycling or hiking outdoors.
The HONOR Watch GS 3 will come in three colors: Midnight Black, Ocean Blue, and Classic Gold. HONOR Watch GS 3 will start at €229. Availability will be announced at a later date.
HONOR also announced the launch of the all-new HONOR Earbuds 3 Pro. The true wireless stereo (TWS) earbuds are equipped with a dual-driver design, which includes an 11mm diameter dynamic driver and a high-resolution piezoelectric ceramic tweeter, delivering both rich and delicate sound details and booming bass.
In an industry first, the innovative temperature measuring capability of the HONOR Earbuds 3 Pro creates new possibilities for users to closely monitor their health.
By reducing ambient sounds at varying levels, the HONOR Earbuds 3 Pro delivers superior sound quality and call performance with fully developed Adaptive Active Noise Cancelling (Adaptive ANC) technology and enhanced connectivity, allowing users to enjoy immersive music and in-depth sound while gaming or on conference calls.
HONOR Earbuds 3 Pro will start at €199. Availability will be announced at a later date.
For more information, please visit the HONOR online store at www.hihonor.com.