LG Unveils OLED EX, the Company’s Next-Generation OLED TV Technology.
SEOUL, Korea (Dec. 29, 2021) – LG Display presented its newest OLED TV technology, dubbed ‘OLED EX,’ today. LG Display’s advanced and personalized algorithm-based ‘EX Technology,’ which helps increase the innovative display’s total picture quality by up to 30% when compared to traditional OLED displays, is used in the next-generation OLED EX display.
The name OLED EX is an acronym for ‘Evolution’ and ‘eXperience,’ and it emphasizes the company’s mission of bringing new experiences to customers through its ever-evolving OLED technology.
OLED displays are naturally self-emissive, with millions of pixels generating light without the need for a separate backlight source. This distinguishing feature enables OLED EX to produce perfect black, rich, and accurate color expression, and a lightning-fast response time.
LG Display has been steadily upgrading its leading OLED technology since 2013 when it became the first to mass-produce OLED TV panels. OLED EX is the culmination of the company’s unrivaled knowledge and expertise gathered over nearly ten years of producing OLED displays, designed to produce the most lifelike visuals that go beyond the boundaries of a traditional display.
The EX Technology used in OLED EX displays blends deuterium chemicals with tailored algorithms to improve the organic light-emitting diode’s stability and efficiency, ultimately boosting total display performance.
OLED EX displays use EX Technology to achieve unprecedented levels of picture accuracy and brightness, allowing them to correctly portray delicate, realistic details and colors, such as the reflection of sunlight on a river or each individual vein of a tree leaf, without any distortion.
Deuterium compounds are utilized to manufacture organic light-emitting diodes that are more efficient and emit more light. For the first time, LG Display has successfully transformed the hydrogen components found in organic light-emitting elements into stable deuterium and applied the compounds to OLED EX.
Deuterium is twice as heavy as regular Hydrogen, and there is very little of it in nature – only one atom of Deuterium is found in every 6,000 regular Hydrogen atoms. Deuterium may be extracted from water and used in organic light-emitting devices, according to LG Display. The Deuterium compounds, once stable, allow the display to emit stronger light while maintaining high efficiency for an extended period of time.
Furthermore, OLED EX is more in control of its own device thanks to LG Display’s own ‘personalized algorithm’ based on machine learning technology. After learning individual viewing patterns, the computer forecasts the use of up to 33 million organic light-emitting diodes based on 8K OLED displays and precisely adjusts the display’s energy input to more correctly reflect the nuances and colors of the video content being played.
LG Display’s designs have also been improved thanks to the new OLED EX technology. Based on 65-inch OLED screens, the business decreased bezel thickness from 6 mm to 4 mm using its unique EX Technology. The OLED EX display delivers a more immersive viewing experience while maintaining a sleeker and premium style by lowering the bezel thickness by 30% compared to previous OLED screens.
Starting in the second quarter of 2022, LG Display plans to integrate OLED EX technology into all OLED TV displays manufactured at its OLED manufacturing lines in Paju, South Korea, and Guangzhou, China, to reinforce its leadership and product competitiveness in the large-sized OLED industry.
LG Display sold 200,000 OLED TV displays in its first year of commercial manufacturing in 2013, and by early last year, the business had accumulated sales of 10 million units. The company’s global sales have more than doubled in the two years since then, surpassing 20 million units.
“Despite the global TV market experiencing a 12 percent decline this year, we still observed a 70 percent growth in OLED sales,” said Dr. Oh Chang-ho, Executive Vice President & Head of the TV Business Unit at LG Display. “With our new OLED EX technology, we aim to provide even more innovative, high-end customer experiences through the evolution of our OLED technology, algorithms and designs.”