Micromobility market Mckinsey Report

Would you ride your bike, moped, or e-kickscooter to work if you could? Respondents to the McKinsey Center for Future Mobility’s Mobility Ownership Consumer Survey in July 2021 were enthused about these alternatives, with over 70% saying they would utilize micromobility vehicles for their commute (exhibit) (Bicycles and mopeds could be traditional or electric.)

As pandemic restrictions ease and offices reopen, these data suggest that a greater percentage of workers may gravitate toward smaller, more ecologically friendly modes of transportation. They are consistent with our prior research from 2020, which predicted that as the COVID-19 pandemic subsided and people began to travel more, micromobility would make a big comeback.

Micromobility adoption will be uneven due to location-specific reasons, according to the Mckinsey report. Countries with a long history of micromobility, such as Italy (81 percent) and China (81 percent), had the highest readiness to utilize small vehicles (86 percent). Only 60% of respondents in the United States said they would consider micromobility, maybe because they have typically relied on private vehicles or public transportation for their journeys, and seeing someone weaving through traffic on a moped or scooter is uncommon.

Bicycles, which have a longer range and more storage space than e-kickscooters and are less expensive than mopeds, were selected by the majority of survey respondents. However, there were a few notable exceptions. Mopeds, for example, are particularly popular in China, where drivers of cars with a top speed of 25 kilometers per hour are not required to acquire a license or insurance coverage. Respondents from the United Kingdom and China were the most hesitant to use e-kickscooters, probably because those nations have either prohibited or only recently allowed the vehicles due to safety concerns. Consumers in the United States, France, and Germany, on the other hand, were more receptive to e-kickscooters since they had already developed sharing systems. This is predictable, given that any car that is easily accessible through a sharing program likely to see an increase in private purchases.

Mckinsey Micromobility
Image from Mckinsey & Company

The results of this survey have ramifications for all actors in the micromobility ecosystem, as well as their chances of success:

  • Providers of shared transportation. Because micromobility preferences differ by geography, shared-mobility providers must be familiar with local transportation habits in any city or region where they intend to operate. Generally, providers choose the cities where they wish to operate first, then look at local preferences to see which forms of transportation will be the most popular. In some locations, they may expand their product portfolios—for example, by adding mopeds to the bicycle possibilities. While this growth may bring in new business, it will increase their capital expenses. A merged fleet, including cars with varying maintenance needs, charging requirements, and life cycles, would also increase strategic and operational challenges.
  • Charging and parking operators. This company can provide charging and parking options for a variety of micromobility modes. A comprehensive approach would assist communities reduce the number of automobiles parked on streets and optimize micromobility usage, in addition to raising demand for their services.
  • Public-transit operators. Public transportation operators can provide dedicated room in buses or trains to store various micromobility vehicles to facilitate smooth, point-to-point travels. This technique will also assist public-transit and micromobility operators expand their consumer bases.
  • Cities – Cities should prefer enterprises with a broad product range and a deep understanding of local mobility demands when selecting a provider for shared micromobility services. They may also encourage the expansion of micromobility by putting in infrastructure for riding, parking, and charging that incorporates several micromobility modes while also making it easier for walkers and other travelers to get around. Creating safe mobility corridors for all modes of transportation is something that regulators can do to help. However, they must first prove that they have public support from everyone who travels to their area on a regular basis.

Source: Mckinsey and Company.

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