Mercury Marine announces its new vision with its Avator™ electric outboard motor concept for boats.
MIAMI (Feb. 16, 2022) —
Mercury Marine, a subsidiary of Brunswick Corporation (NYSE: BC), has unveiled the AvatorTM electric outboard concept, which represents the company’s next step in marine innovation, sophisticated technology, and engineering. The electric outboard concept will be unveiled for the first time during the 2022 Miami International Boat Show, and it will pave the way for the company’s formal sale of electric outboard goods in 2022 and 2023.
An outboard motor is a type of boat propulsion system that consists of a self-contained unit with an engine, gearbox, propeller, or jet drive that is mounted on the outside of the transom. They are the most prevalent form of motorized propulsion for small boats. Outboards provide steering control in addition to propulsion since they are intended to rotate over their mountings and so control thrust direction. When the engine is not running, the skeg also serves as a rudder. Outboard motors, unlike inboard motors, may be withdrawn simply for storage or repairs.
Avator gives Mercury’s global consumers a new boating experience by combining an investment in electrification with more than 80 years of experience in the marine business. The Avator idea will provide a superior user experience for a wide range of vessels and activities, leveraging Mercury’s leadership and reputation for hydrodynamics, corrosion resistance, durability, and industrial design.
“We are excited to formally announce this bold new phase of our vision for the future that only Mercury Marine can deliver,” said Chris Drees, Mercury Marine president. “Electrification is strategically important to us, and this concept provides a first look at how we intend to deliver on our commitment to being the industry leader in both internal combustion products and electric propulsion. We are taking efficiency to a new level, opening up new ways to enjoy the boating experience.”
Mercury’s dedication to sustainability is furthered through Avator, which offers the possibility of sailing with zero direct emissions. Mercury is also embracing electrification to make boating more accessible by including features like swappable batteries and increased portability.
“Mercury has the industry’s strongest and most robust technology and design teams who are shaping a new power for marine that expands the brand into new applications,” said Tim Reid, Mercury Marine vice president of product development & engineering. “We believe features like easily changeable batteries and quiet operation hold great appeal for current and prospective boaters. We expect our breadth of electric offerings to expand over time, and we will continue to listen to consumer feedback and monitor adoption trends.”
“Our team is taking everything we know about how consumers use our products and incorporating it into Avator, creating an electric propulsion system that will set a new benchmark for the marine industry,” said Drees.
Source: Mercury Marine