Sony ZV-E10

Sony’s $700 vlog interchangeable lens camera ZV-E10. SAN DIEGO, CA – July 27, 2021 – The new ZV-E10, the first Alpha series interchangeable lens vlog camera, was launched today by Sony Electronics Inc. The new camera, which was created specifically for vlogging and vloggers, combines Sony’s excellent imaging technology with broad usability and a custom-made feature set tailored to video creators.

The ZV-E10 has a 24.2-megapixel (effective) APS-C ExmorTM CMOS sensor and the BIONZ X image processing engine to provide high-quality images with high sensitivity, detailed texture portrayal, and stunning natural bokeh. The ZV-E10 also includes the acclaimed vlogging-specific features found in the popular ZV-1 digital camera, such as “Background Defocus”1 that allows the camera to smoothly switch between a blurred (bokeh) and sharp background, as well as the “Product Showcase Setting”2 mode, which allows the camera to automatically shift focus from the subject’s face to an object being highlighted.

“With the introduction of Sony’s first interchangeable lens vlog camera, the ZV-E10, we are excited to meet the growing needs of today’s creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “The new ZV-E10 pairs the versatility and excellent image quality of a large-sensor interchangeable lens camera with user-friendly features that are specifically designed for vlogging, making it an ideal tool for video creators looking to transition to a more advanced setup.”

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Sony ZV-E10
Sony’s $700 vlog interchangeable lens camera ZV-E10

The ZV-E10 is a video-first camera with a lightweight form factor (about 12 oz. / 343g3) and the popular side-opening Vari-angle LCD Screen that allows creators to connect extra mics on top of the camera. This streamlines setup while still allowing users to see the screen in selfie mode and from various angles.

In addition to the screen, the ZV-E10 has numerous additional simple vlogging features, including a new mode button on the top of the camera that allows producers to quickly switch between Still, Movie, Slow, and Quick modes with just one touch.

Advanced video features on the new camera include 4K (QFHD: 3840 x 2160) video recording and Slow Motion with great picture quality (FHD 120p)4. Electronic image stabilization is also available with Active Mode5, which ensures stable video recording even when walking and shooting hand-held. Additionally, the ZV-sophisticated E10’s autofocus (AF) technology enables fast, precise AF with superb tracking performance, as well as high-quality audio for clear sound recording.

The ZV-E10 allows the user to express themselves more freely by selecting the best lens for whatever situation they want to film. Sony’s E-mount lens collection offers a wide range of compatible lenses, allowing users to find the appropriate lens for their creative vision.


Sony’s industry-leading AF technology allows the user to concentrate on framing their shot rather than focusing on the camera. Fast Hybrid AF and Real-time Eye AF for video6 are included in the ZV-E10, as well as Real-time Tracking7, which allows the camera to keep track of the subject’s face and eyes for fast and precise autofocusing even when shooting on the go and in difficult conditions. The user can also tweak the camera’s AF settings, such as AF Transition Speed and AF Subject Shift Sensitivity, to tailor the rate at which the camera switches from one point to another to their liking.

Sony ZV-E10
Sony’s $700 vlog interchangeable lens camera ZV-E10

Furthermore, the Touch Focus feature on the ZV-E10 allows the user to set the focus point effortlessly by merely touching the screen. The user can quickly adjust the attention from one subject to another — practically anywhere in the frame – with just one tap. Both still and video modes are available.


The ZV-E10 features Sony’s cutting-edge technology, including an internal Directional 3-Capsule Mic that captures crystal clear sound recordings that perfectly capture the speaker’s voice, as well as a windscreen that considerably reduces wind noise. The ZV-E10 has a Digital audio interface through Multi-Interface (MI) Shoe and a mic connection for connecting an external microphone for further audio possibilities. A headphone jack allows the user to connect headphones and monitor sound recordings correctly. You can also set the audio output timing for Live or Lip Sync.

When shooting in a variety of scenarios with dramatic light changes, the ZV-E10 will automatically correct the exposure utilizing an innovative Face Priority AE (autoexposure) algorithm capable of quick AE transitions, ensuring that the subject’s face is not over or underexposed. This allows the camera to recognize the subject’s face and adjust the exposure to ensure that the face is shown at its brightest, even during selfie-taking in scenarios with dramatic lighting changes and even if the subject’s face turns away from the camera for a brief moment. In addition, the camera features the same advanced color science from the popular ZV-1 to optimize skin tones for any subject in both still and video modes.

 Video Features:

  • Internal 4K movie recording through full pixel readout without pixel binning8
  • High bit rate XAVC S™ codec9 at 100Mbps when recording 4K
  • Slow & Quick Motion10
  • High-speed full HD recording at 120 fps11
  • Interval Shooting12 for stunning time-lapse videos13
  • Hybrid Log-Gamma (HDR) 14/ S-Gamut3.Cine / S-Log3, S-Gamut3 / S-Log3

The new ZV-easy-to-hold E10’s body grip and large MOVIE button, which is conveniently situated on top of the camera, allow users to use the camera with ease. One-handed shooting is simplified with simple access to zoom, record, and a programmable button when paired with the optional Shooting Grip with Wireless Remote Commander (GP-VPT2BT, sold separately). On the front face of the body, a recording lamp (tally light) is also provided for an instant indicator of recording status. While recording, a red box displays on the LCD screen to quickly and readily notify the user that recording is underway when they are behind the camera.

The zoom lever on the ZV-E10 is unique in that it can be used to operate optical zoom with power zoom lenses and Clear Image zoom with both zoom and prime lenses. The user can zoom without compromising video resolution when using Clear Image zoom, resulting in a full 4K video. For increased creative versatility, the user can pick from eight different zoom speed options.

Sony ZV-E10
Sony’s $700 vlog interchangeable lens camera ZV-E10

The ZV-E10 may also be used as a high-quality webcam or live streaming camera by connecting it to a PC or smartphone18 for improved mobility and streaming without the need for additional software. While live streaming or on video conversations, the user can make use of the ZV-excellent E10’s image quality and crystal-clear audio, as well as Face Priority AE and Soft Skin Effect. The ZV-E10 is compatible with USB camera standards such as UVC (USB Video Class) and UAC (USB Access Control) (USB Audio Class). The ZV-E10 also has a USB port that can be used to connect to a power supply while live streaming for longer periods of time. The user can assign this function to a custom button to start streaming immediately for increased convenience.

Pricing & Availability

The new ZV-E10 will be available in black and white at the end of August for approximately $700.00 USD and $900.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

A new kit featuring the ZV-E10 camera and E PZ 16-50mm F3.5-5.6 OSS power zoom lens will also be available at the end of August and will be sold for approximately $800.00 USD and $1,000.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

Sony ZV-E10
Sony’s $700 vlog interchangeable lens camera ZV-E10

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