Lg’s Advanced In-Vehicle Infotainment System Featured In New Luxury Electric Sedan
Advanced IVI System Boasts Pillar to Pillar. Touch Display for Seamless, Intuitive User Experience
SEOUL, South Korea, Jan. 12, 2022 – LG Electronics’ (LG) newest premium in-vehicle infotainment (IVI) system, the Pillar to Pillar (P2P) display embedded into the MBUX Hyperscreen that runs across the entire width of the dashboard, will be a major element in the 2022 Mercedes-Benz EQS EV sedan. The first luxury electric vehicle from Mercedes-Benz AG illustrates futuristic trends in electric vehicle design and speaks to an exciting vision for future mobility with its distinctive interior concept and groundbreaking human-machine interaction.
First introduced by Mercedes-Benz at AG CES 2021, the MBUX Hyperscreen consists of three screens including an LCD display, ICD (Instrument Cluster Display) and two OLED displays, CID (Central Information Display) and CDD (Co-Driver Display) under a bonded glass cover to give the appearance of a single, continuous display. The use of advanced plastic OLED (P-OLED) display technology enables the infotainment system in the Mercedes-Benz EQS EV to deliver clear, sharp images and text and slim bezels with no physical knobs mean occupants get an intuitive touch interface with refined haptics for a user experience (UX) with a minimal learning curve.
LG’s IVI system was created expressly to fulfill Mercedes-Benz AG’s requirements for the ultra-sleek sedan’s curved, panoramic form factor. The Curved Glass Forming, Surface Treatment, and Curved Display Bonding technologies were created by LG’s in-house Production Engineering Research Institute, which was tasked with providing in-house expertise for equipment and material components as well as innovative production procedures.
LG and Mercedes-Benz AG engineers are collaborating closely to bring in-vehicle displays like instrument panels and navigation systems to a new level, giving drivers and passengers more convenience and control over their on-road experience. The Mercedes-Benz EQS EV’s aesthetically appealing IVI system not only increases the bar for ease of use but also for safety, with new technologies that perform well above minimal standards for head-on collisions and collisions.
“It’s an honour and a privilege to be able to work in close collaboration with a trusted partner such as Mercedes-Benz AG,” said Eun Seok-hyun, president of the LG Vehicle component Solutions Company. “Being named a valued supplier of automotive displays by Mercedes-Benz AG last year gives us immense pride in knowing that the partnership is showing great results.”
LG Electronics’ Vehicle component Solutions (VS) Company is working with global automakers such as Mercedes-Benz AG to become a leading provider of connectivity, infotainment, and ADAS solutions to deliver differentiated in-vehicle experiences as an innovative partner for future mobility. LG is committed to diversifying its portfolio to further strengthen its capabilities, with acquisitions such as ZKW Group, a provider of automotive lighting and headlamp systems, and Cybellum, a software cybersecurity business, as well as the LG-Magna e-Powertrain joint venture.
About LG Electronics Vehicle component Solutions Company
The LG Vehicle Component Solutions Company focuses on commercializing autonomous and environmentally responsible automotive innovations and core solutions based on LG’s proprietary technologies. The company provides in-vehicle experience, electrification, and adaptive solutions such as in-vehicle infotainment, connectivity, intelligent driving, and software platform among other innovative technologies
SOURCE: LG Electronics Canada