World’s Largest Smartphone Markets
Last year’s Mobile World Congress was one of the first major tech events to be canceled owing to the coronavirus pandemic, and this year’s edition is one of the first to bring in-person guests back, albeit at a reduced capacity. This year’s hybrid edition of the wireless industry trade exhibition is expected to draw 50,000 people to Barcelona, with pre-pandemic attendance generally over 100,000.
We are looking at the world’s largest smartphone markets, as the mobile sector showcases the latest advancements in mobile technology. According to Newzoo’s Global Mobile Market Report, China is far ahead of the rest of the world in terms of smartphone users. With over 900 million users, China’s market dwarfs that of India, the United States, and Indonesia combined, demonstrating why it is critical for companies like Apple to cater to Chinese consumers’ wants.
Anyone who uses a smartphone at least once a month is considered a smartphone user. Each country/smartphone market’s penetration is also listed in the report. These figures are taken from Newzoo’s annual Global Mobile Market Report and are based on a model that considers a country’s economic development, population, online population, demographic makeup, and wireless network accessibility. These figures are compared to those of their industry clients, as well as third-party reports and institutions.
| # | Country | Total Population | Smartphone Penetration | Smartphone Users | ||
|---|---|---|---|---|---|---|
| 1. |  | China | 1.44B | 63.8% | 918.45M | |
| 2. |  | India | 1.38B | 31.8% | 439.42M | |
| 3. |  | United States | 331M | 81.6% | 270M | |
| 4. |  | Indonesia | 273.52M | 58.6% | 160.23M | |
| 5. |  | Brazil | 212.56M | 51.4% | 109.34M | |
| 6. |  | Russia | 145.93M | 68.5% | 99.93M | |
| 7. |  | Japan | 126.48M | 63.2% | 80M | |
| 8. |  | Mexico | 128.93M | 54.4% | 70.14M | |
| 9. |  | Germany | 83.78M | 77.9% | 65.24M | |
| 10. |  | Vietnam | 97.34M | 63.1% | 61.37M | |
| 11. |  | United Kingdom | 67.89M | 78.9% | 53.58M | |
| 12. |  | Bangladesh | 164.69M | 32.4% | 53.3M | |
| 13. |  | Iran | 83.99M | 62.9% | 52.81M | |
| 14. |  | Turkey | 84.34M | 61.7% | 52.06M | |
| 15. |  | France | 65.27M | 77.6% | 50.66M | |
| 16. |  | Italy | 60.46M | 75.9% | 45.92M | |
| 17. |  | Philippines | 109.58M | 37.7% | 41.31M | |
| 18. |  | Pakistan | 220.89M | 18.4% | 40.59M | |
| 19. |  | South Korea | 51.27M | 76.5% | 39.2M | |
| 20. |  | Thailand | 69.8M | 54.3% | 37.88M |
