Virgin Hyperloop’s future Passenger Experience concept. LOS ANGELES, CA – JANUARY 27, 2020- Virgin Hyperloop today unveiled its vision for the future hyperloop experience. The future transportation concept video takes the viewer step-by-step through a hyperloop journey from arriving at the portal to boarding the pod.
“Designing a new mode of transportation from scratch is both an opportunity and a responsibility,” said Sara Luchian, Virgin Hyperloop’s Director of Passenger Experience and one of the first people to ride the hyperloop in November. “Hyperloop technology – and what it enables – is paradigm-shifting. It follows that the passenger experience should be nothing short of extraordinary.” See the video of Virgin Hyperloop’s future Passenger Experience concept below.
Virgin Hyperloop created the passenger experience with various partners from disparate industries like Bjarke Ingels Group (BIG) for the portal designs, Teague for the pod designs, SeeThree for the video and animation, and Man Made Music for the score and sonic identity. They created a multi-sensory passenger experience in the video and what Virgin Hyperloop’s future transit would look like.
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“Virgin Hyperloop can accelerate the future of mobility on land. The new mode of travel at supersonic speed rethinks transportation and the perception of space, landscape, time, and distance,” said Bjarke Ingels, Founder & Creative Director, BIG-Bjarke Ingels Group. “In this day and age, Virgin Hyperloop taking off from our portals provides holistic, intelligent transportation for a globalized community to travel across vast distances in a safer, cleaner, easier, and faster way than airlines.”
“Through proprietary research and a design thinking approach to creating sound and sonic solutions for Virgin Hyperloop, Man Made Music was able to address a myriad of potential challenges for this new mode of transportation, from how to evoke a sense of privacy and space to an enhanced sense of safety and calm,” said Joel Beckerman, Founder and Lead Composer at Man Made Music. “We respond to sound quicker than any other sense, so sound actually drives the multi-sensory experiences. The sonic cues of the Virgin Hyperloop identity system serve as a guide for passengers throughout their experience while instilling confidence, safety, and clarity – you ‘feel’ it rather than ‘hear’ it. Just like a great movie score, it tells you the story. We know when we’ve got it right when you don’t notice the sound at all: the interface is humanized in ways that are both fresh and familiar.”
Following their successful passenger testing, Virgin Hyperloop is currently paving the way for the regulation and certification of hyperloop systems around the world. The company aims to achieve safety certification by 2025, with commercial operations – such as those depicted in this video – beginning in 2030.
Virgin Hyperloop is the only company in the world that has successfully tested hyperloop technology with passengers, launching the first new mode of mass transportation in over 100 years. The company successfully operated an occupied hyperloop vehicle using electric propulsion and electromagnetic levitation under near-vacuum conditions, realizing a fundamentally new form of transportation that is faster, safer, cheaper, and more sustainable than existing modes.
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